Our Story

I will bless those who bless you… and all the families of the earth shall be blessed through you…and they went out towards the Land (Artza)
(Genesis 12:3-5)

Artza was founded with two missions in mind:
1)  How can we take you on an immersive journey through the Land of Israel, building and strengthening your connection to the Land, stories, and words of the Bible?
2) How can provide an opportunity to support the people, families, and Charites of Israel all from the comfort of your home?

With every Artza box that you will receive, we will give you and your loved ones a taste of this incredible Land. We will introduce you to its people, and take you on a journey on the path that Jesus walked. From the comforts of your home in America, we will deliver a little piece of what makes the Holy Land so special and bring the places we read about in the Bible to life.

From Jerusalem to the Galilee, Bethlehem to Nazareth, the Northern mountains to the Southern deserts of Israel.

We promise to inspire, delight and uplift you with every Artza box, and through every box you receive, your funds will be supporting the small businesses and charities featured in your Artza box. With over 65,000 boxes sent out - as we continue our journey through the Land of the Bible, we’d be honored if you’d join us, too.

Our name “Artza” is Hebrew for “towards the Land.” Our name is meant to capture the experience we hope to bring you – namely, a journey “towards the Land” of Israel. A land with rolling hills and dusty sands. A land that is flowing with milk and honey. A land with rich history and a vibrant future. A land filled with faith and promise. 

Meet the Artisans

With each Artza box you buy,  you’re supporting up to 9 different small Israeli charities and businesses. Meet some of our amazingly talented artists that you are helping support!


Oded Fenster Toffee

After playing basketball professionally in Israel, Oded Fenster decided to follow another dream: to become one of Israel’s best artisanal chocolate makers.

18 years ago, he flew to Belgium to hone his craft. Each of his chocolates, toffees and marzipans is hand-made with love, together with a staff that includes young adults with developmental challenges.

For Artza, he crafted a special Mediterranean Sea Salt Toffee, which uses flaky sea salt to complement the creamy taste of toffee, and combines for a sweet and salty taste you’ll be reaching for again and again.

Judaean Desert

424 Salt

Our names are Idan, Moshe and Doron, and we are three friends who came together to realize a shared passion for food, cooking and the desert. We would travel and camp at night in the Judean Desert, cooking dinner on the coastline of the Dead Sea and sharing laughs One night, we came up with an idea to bring the purest and highest quality salt from this amazing source We called it 424 Salt, named after the depth of the Dead Sea., and we committed to building it with the values we want to teach our children.

With that in mind, we use only natural methodologies, and we incorporate a large social mission to our business. Our workplace is a Rehabilitative Work Center (RWC), where we provide employment for the special-needs population. with an emphasis on improving their work standard and developing each one’s potential and independence to the fullest.

We are proud to deliver an amazing product to you, and hope you truly enjoy this taste of the Dead Sea.


Tables that Talk

As Anati and Sarit told us,
“We’re working hard to make beautiful games that create magical moments around the table as a family. We believe that nothing is more important that family, and we wanted to create games that helped families share experiences and come closer together.”

Each of Anati and Sarit’s beautiful, hand-designed games are sure to beautify your holiday table.

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Experience the craft, beauty, and spirit of Israel through immersive experiences delivered right to your door.